When I began to think about submitting paintings for art shows, I also began to think about frames for those paintings. As I strolled through framing stores or framing sections of art supply stores, I thought more about it.
Looking at art in galleries and museums, frames are even more on my mind – the many styles and possibilities.
I sometimes wonder why an artist chose a particular frame for his or her painting. Some of them work, it seems to me, but many others distract.
Some juried shows require a frame and are often quite specific about what kind of frame is acceptable. I don’t argue the point. But I’ve made the decision not to frame. I stick with painting the edges and offering my work unframed with hanging hardware installed.
I have a couple of reasons for this and will be interested in your take on the framing question.
Reason #1 – Frames can be quite expensive and if I add a frame, I have to build the price of the frame into the price I charge for the painting. By not adding a frame, I’m keeping the price lower for the buyer.
Reason #2 – Frames – to me – fall into the “décor” category and are as personal for the buyers as choosing a sofa or carpet or any other furnishing for their homes or businesses. Because I work in abstract expressionism with a focus on color, I can guess that the buyer might like color, but beyond that, I have no idea how anyone’s home or office is decorated or a buyer’s taste when it comes to framing.
I was told a few years back by a framer that most people who buy framed art have it reframed to suit their décor. It makes no sense to me to spend – and charge – money for a frame that will be removed and replaced by something to the buyer’s liking.
When invited to mount the solo show coming up this spring, I was quite clear with the gallery owner that my work would not be framed. She was fine with that. The finished black edges define and don’t distract from the art. If pushed, my taste would be for the simplest black frames, but I already know, after selling a couple of pieces that were framed this way, that the buyers wanted something else. Something more ornate that I could not have guessed.
Of course, if a buyer asks to have it framed and we can choose a frame together, I’m happy to facilitate that step. Some buyers know exactly what they want and others want to try a painting in one room or another before giving it a “forever home.”
Initially, I suggest that a buyer hang the painting without a frame and live with it for a bit before they decide whether to frame or not to frame. It’s a take on the advice I got from an interior designer years back when I moved into a very modern high rise apartment and had questions about some of my antique furniture.
“Live with it for a while before you decide to make a change,” the designer told me. I did, and the antique oak dining table and chairs stayed.
One note – if a gallery I’d like to be part of wants to show my work and requires that paintings be framed (as some do), I will by all means frame my work with those simple black frames. I’m not about to shoot myself in the foot.
If you’re an artist or an art buyer, I invite you to let me know your thoughts on framing.